Launch of Audi Innovation Award

by Design Days Dubai

Launch of Audi Innovation Award

Audi Middle East in partnership with Dubai Design Week and Design Days Dubai has launched an Audi Innovation Award design contest. The competition is open to designers in the GCC and Levant regions to showcase their design talent and is to be assessed by a board of international judges.

At Dubai Design Week, Audi Middle East announced their first design award for the Middle East. The ‘Audi Innovation Award’ is aimed at regional up and coming designers to stimulate design research and to highlight innovative ideas that will change the future. The purpose of the award is to act as a design and technology industry motivator in the GCC and Levant regions for design innovation.

The competition seeks to empower regional designers while archiving annual intellectual progress in the Middle East region. The award acts as a mark of outstanding achievement, celebrating the exchange of ideas and investing in the designers of tomorrow to empower a future family of change makers.

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Speaking about the theme for the first Audi Innovation Award, Enrico Atanasio, Director of Audi Middle East said “We chose the theme ‘Alternative’ as it has a direct relation Audi’s strategy towards ‘Electrification’ and forward thinking and celebrates the outstanding achievements Audi is making in this field for alternative energy vehicles. The ‘Alternative’ theme for this year’s Audi Innovation Award aims to stimulate outstanding integration of existing design solutions into new facets of everyday things”.

The Audi Innovation Award competition invites designers to present innovative solutions that observe and improve upon any of 5 key areas of focus: lifestyle, healthcare, mobility, education and urban public spaces, such as streets, plazas, parks and their furniture.

The ideas submitted may be inspired by nature or from manmade objects and the winning design will best integrate these solutions to be used in exciting new ways to provide a positive change that benefit our lifestyle, healthcare, mobility, education or the urban environment in the Middle East. The submission must be a developed idea that considers application, materiality, durability, target user, and lifespan. All designs must demonstrate an environmental awareness and careful approach to energy use.

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Proposals can be submitted to the Audi Innovation Award website

Shortlisted candidates will be given $2,500 towards the presentation of their concept model that is to be exhibited at Dubai Design Days in 2017. The prizes to the winning designer of the Audi Innovation Award will include a trophy and a trip to the Audi factory in Ingolstadt, Germany to experience the automotive design journey at their company headquarters. In addition to this, Audi Middle East will award $25,000 worth of consultancy to cover items such as IP registration, legal counselling and business development.

The progressive automotive company will work closely with their partners at Dubai Design Week and Design Days Dubai to provide design advice and mentoring to ensure the winning design is protected and given every opportunity for further development.

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